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Merhaba from Istanbul!
We are having a great time sampling different coffees here and are excited to post about this. For now, let’s talk about one of my favorite things here.
Turkish Delight (Türk lokumu) is a delicious snack that is served here in Turkey. It is made of Gel, Starch, and Sugar (very cheap materials). To quote Wikipedia, it “consists largely of chopped dates, pistachios, and hazelnuts or walnuts bound by the gel”. I can attest to this. About every 50 yards there is a confectionery shop that is serving this. In fact, right now I can smell the sweet Türk lokumu wafting up through the inside of my hotel into the room. I have the window open since it’s a little warm in here. That said, it’s not cheap! It’s about 40 Turkish for a kilo (2.2 lbs). 40 TYL is about 20 USD. Good things come at a price. I was a little put off by this, until I watched it being made. The layout and design of each piece is very important. It’s not as if you receive one piece that looks different than the Ad in the window (that’s still advertising). It looks precisely like the display.
It made me start to ask a question, “Why do we pay for good quality?” I asked this about myself, and about the brands I run. To us, here at Legendary Coffee, we believe that quality should be reflected in the price, packaging, material, and the actual good itself. When things are handled with care, we are more likely to care about them. This is why we have taken so much time in selecting our packaging, working with design crews to ensure our labeling and measurements are perfect to the eye, and that your product tastes like it costs, expensive, rare, top-quality. Our Legends understand quality and won’t settle for anything less, so neither do we. This small window shopping experience has helped me to see a bit about why we do what we do.
I want to thank each and every person that has already purchased coffee. To date, we have roasted just over 45 kg, or 100 LBS, of coffee! This will look small one day, but for now, thank you for allowing this to happen. Together, we are, “A Cup Above the Rest!”
Legendary Coffee Company